Welcome Back: Evaluating Strategies to Re-Engage Smokers in Quitline Cessation Services

Tobacco dependence is a chronic relapsing condition that typically requires multiple quit attempts to achieve long-term abstinence. State tobacco quitlines (QLs) are available through a national network and deliver telephone-based interventions for smoking cessation. This project aimed to a) create a registry of QL previous callers from the states of Washington and Indiana; b) Deliver repeated IVR, SMS and e-mail interventions to encourage registry members to make a new quit attempt and re-engage in QL support services; and c) Evaluate the feasibility and effectiveness of utilizing a menu of technology-driven interventions to re-engage quitline callers in activities that support new quit attempts.

---